Over 70% of streaming video consumers use universal search to find movies and TV shows.
Viewers are presented with multiple options where they can view the content they have searched for and whether it is FREE Ad-Supported (AVOD), Subscription (SVOD), or Paid Transactional (TVOD).
Viewers click the preferred app link to watch the desired title. The app is installed and playback begins.
The benefits of launching universal search are immediate as KPIs increase the very first day the universal search data feed goes live. In the last four case studies our team has conducted the most modest performing channel saw an increase of 500% in new app installs.
