Case Study 2

REVRY LGBTQ TV

LGBTQ FAST VOD APP

Search Increased Ad Impressions 27%

Objective

Create & Onboard a Universal Search metadata feed meeting Roku’s data specs and go live for testing in under 60 days

Extract

Automatically pull app metadata from Brightcove’s Video Cloud CMS & Beacon CMS

Enrich

Track key performance KPIs over 90 days new app installs, unique users, streaming hours per day

Enhance

Goal: double net new Roku app installs daily in less than 30 days

Key Takeaways

  • Revry is the LGBTQ-first streaming media network with over 5,000 titles including, movies, series, news, and exclusive Original programming
  • Increasing access to high-quality LGBTQ content for viewers who may not have access to traditional cable or satellite television
  • By partnering with LGBTQ content creators, FAST VOD apps can provide a platform for underrepresented voices and help promote diversity and representation in the media
  • Search in all OTT ecosystems is so powerful, it is a required app feature for user acquisition

Key Results

revry case study

Conclusion

Revry search is the #2 Streaming User Acquisition Tool Apps Aren’t Using

Revry's partnership with FAST VOD platforms has been a key factor in its success, allowing the platform to expand its audience and generate additional revenue while remaining true to its mission of providing high-quality LGBTQ content.