The Imperative of Universal Search Integration for Streaming Video Apps on Connected TV and Streaming Devices

Written by: Kai Schneider

Kai Schneider is VP of Business Development at USAND. His favorite streaming platform is AppleTV with Roku as a runner up. The apps that get the most play on his devices are Disney+,SiriusXM, Spotify, HBO, Peacock and Spectrum. He loves the OTT industry and all things streaming. He loves to make art, sing, play piano, skateboard, ride motorcycles and hang with his family. Fun fact, Kai is the creator of an award winning hot sauce and lives in Cincinnati Ohio. He also enjoys writing the occasional blog post...

Last year, Roku released a new comprehensive JSON search feed spec, its first major update since 2015. This new spec will allow developers to simplify their integration onto the Roku platform, but also has a few new requirements that many dev teams might not catch. Being unprepared for these changes can cause unexpected difficulties, making integration longer and more complicated than it needs to be.

Fortunately, we here at Universal Search and Discovery have extensive experience working with Roku 2.0. As a proven industry name, our universal search feeds built for Roku and other streaming platforms have helped apps and channels increase their installs by upwards of 500%. With that in mind, we can highlight some of the new features on Roku, as well as some best practices, so you can put the power of a universal search feed to its full potential.

New Features

There’s a lot to be excited about with Roku 2.0, new features that can make your feed more  powerful and easier to ingest.